Balmain is betting big on high-end jewelry to keep its customers coming back for more

Balmain, the Paris-based luxury fashion brand helmed by wunderkind Olivier Rousteing, has expanded into high-end jewelry as part of its effort to diversify its product offering and keep its most loyal shoppers coming back for more.

The brand’s decision to expand into jewelry is not surprising, as many high-end fashion houses are looking to capitalize on the growing demand for high-end jewelry – especially from high net worth individuals across the Middle East, the USA, and Asia.

Balmain’s foray into jewelry has already proven a smart move for a house known for its glamorous, maximalist creations. Rousteing first gained recognition for creating daring looks for the likes of Kim Kardashian and Rihanna. His jewelrydesigns continues this heritage by featuring bold shapes, over-the-top effects such as oversize collars, and luxurious materials such as gold and diamonds.

Balmain’s attention to detail and quality has already translated to its jewelry, created and distributed through a partnership with the Lugano-based Adorisa Group. We think Balmain devotees will be delighted by this extension, and that the brand’s loyal following of glamor-loving shoppers will find these bold and statement-making pieces irresistible.

With the top end of the luxury world always a crowded and competitive space, it’s no surprise that Balmain is looking for new ways to excite and delight its well-heeled customer base – and so far, its beautiful jewelry collection seems to be doing just that.

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Researched and written by QVDN staff.