Cashmere is one of the staples of the luxury wardrobe – deliciously soft, and scarce by definition since true cashmere originates only from the goat herds of Inner Mongolia.
It’s no surprise, then, that scores of labels have popped up seeking to put their own spin on cashmere. One of them is Extreme Cashmere, founded in Amsterdam in 2016, with the vision of bringing more adventurous styles to the market such as cashmere hot pants.
Their most radical innovation, however, might be the decision to forego sizing.
The brand focuses on producing everything in a single size for all its customers, according to founder Saskia Dijkstra. As she recently explained to Vogue, “Our clothing is genderless and unisize meaning that we produce every item in one size, but we design for all body shapes (from tiny tops, to big sweaters and dresses).”
Other items, such as trousers, come with an elastic waistband and the proviso that if they’re too long for you, just cut them to the correct length.
So far, the strategy seems to be paying off with Extreme Cashmere carried by more than 300 stockists, including such retailers as Selfridges, Net-a-Porter, and Mytheresa. It’s not one we expect many other brands to follow, but for Extreme Cashmere going one-size-fits-all appears to be a winner.
Researched and written by QVDN staff